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The 2018 FIFA World Cup in Russia has broken viewing records across streaming
The 2018 FIFA World Cup in Russia has broken viewing records across streaming platforms as number of soccer fans tuning in on a variety of devices reach alarming proportion. Belgium’s head coach Roberto Martinez celebrates at the balcony in front of more than 8000 supporters at the Grand-Place, Grote Markt in Brussels city center, as Belgian national football team Red Devils arrive to celebrate with supporters at the balcony of the city hall after reaching the semi-finals and winning the bronze medal at the Russia 2018 World Cup, on July 15, 2018. / AFP PHOTO According to data published after the four quarterfinals by video analytics company Conviva, it found worldwide there was an average of 64.6 minutes of viewing time streamed per unique viewer not watching on traditional television. Compared to Conviva’s Streaming Data Report from the first quarter of 2018, which saw an average of 20 minutes viewing time per session, the World Cup showed huge engagement. The highest numbers of u...
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